Marketing
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Daphne Howland/Retail Dive
Deep DiveAre retailers ready for what the weight-loss boom requires?
The era of GLP-1 and similar drugs goes beyond consumers refreshing their closets, and merchants are going to need a new mindset.
By Daphne Howland • April 15, 2026 -
Permission granted by J.C. Penney
J.C. Penney’s latest campaign highlights ballers on a budget
The department store’s “Inside Lane” features five college and professional women's basketball players sporting everyday looks.
By Kaarin Moore • April 14, 2026 -
Explore the Trendline➔
Getty Images
TrendlineHow retailers are thinking about in-store experience
Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.
By Retail Dive staff -
Courtesy of David's Bridal
David’s Bridal brings wedding shopping to ChatGPT, Copilot
In addition to integrating its assortment with the chatbots, the bridal retailer will audit its inventory to make it more suitable for AI shopping experiences.
By Tatiana Walk-Morris • April 14, 2026 -
Courtesy of On
On, Zendaya launch first co-created collection
The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.
By Howard Ruben • April 13, 2026 -
Permission granted by Stanley 1913
Stanley 1913’s approach to product development through diversity
Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.
By Dani James • Updated April 13, 2026 -
Kaarin Moore/Retail Dive
Nike’s innovation chief departs as leadership turnover continues
Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.
By Cara Salpini • April 13, 2026 -
Scott Olson via Getty Images
Dollar General’s media network rolls out AI store audio program
The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.
By Dani James • April 13, 2026 -
Alamy
Dollar General bets on beauty with savings event
The discount retailer, which recently reported strong Q4 earnings results, is adding to a broader effort to become a beauty destination.
By Dani James • April 10, 2026 -
Courtesy of Nordstrom
ColumnThe Weekly Closeout: Reebok returns to hockey, Nordstrom Local expands
The athletics retailer is reentering the category through a deal with Wholesale Sports. Meanwhile, the department store is growing its footprint in California.
By Retail Dive Staff • April 10, 2026 -
Courtesy of The Home Depot
The Home Depot’s Skelly gets an upgrade
New features for the viral product include the ability to record modulating voice lines via an app, as the retailer drops its “Halfway to Halloween” collection.
By Tatiana Walk-Morris • April 9, 2026 -
Daphne Howland/Retail Dive
How Abercrombie & Fitch uses geofencing for customer feedback
The retailer can better understand why customers did not purchase an item after an in-store visit and then share those signals with store managers.
By Kristen Doerer • April 9, 2026 -
Permission granted by Brooks Running
Q&ABrooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo
The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks.
By Peter Adams • April 8, 2026 -
Courtesy of La Roche-Posay
Walmart launches La Roche-Posay in stores
Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership.
By Tatiana Walk-Morris • April 7, 2026 -
Courtesy of Kohl's
Kohl’s spotlights Tek Gear private label at a tough time for activewear
The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.
By Daphne Howland • April 7, 2026 -
Courtesy of Dollar Shave Club
Dollar Shave Club swipes at competition in first women’s grooming push
CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.
By Chris Kelly • April 7, 2026 -
Courtesy of Walmart
Inside Walmart’s creator-driven social commerce playbook
The retail giant’s head of content, influencer and commerce shared its social principles and details about its Walmart Creator program.
By Chris Kelly • April 7, 2026 -
Courtesy of Target
Andie debuts Target swimwear collection
The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.
By Dani James • April 6, 2026 -
Courtesy of Michaels
Michaels partners with Jonathan Adler on collection
The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.
By Howard Ruben • April 6, 2026 -
Courtesy of Belk, Inc.
Belk introduces BeautySpace shop-in-shops to select stores
The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.
By Caroline Jansen • April 3, 2026 -
Mario Tama via Getty Images
ColumnThe Weekly Closeout: Converse drags down Nike, Wacoal acquires Glamorise
The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.
By Retail Dive Staff • April 3, 2026 -
Courtesy of Instagram
‘The era of link in bio is finally over’: Meta
The company is testing product tagging for eligible creators on Instagram Reels across five markets.
By Kaarin Moore • April 3, 2026 -
Courtesy of Hollister
Why Hollister made a music video instead of a traditional ad campaign
The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.
By Chris Kelly • April 1, 2026 -
Brandon Bell via Getty Images
Consumers want associates to handle follow-up communication
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
By Bryan Wassel • April 1, 2026 -
Daphne Howland/Retail Dive
Macy’s introduces AI-powered shopping assistant
After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations.
By Kaarin Moore • March 31, 2026 -
Courtesy of Aerie
How Aerie is pushing back against AI content with Pamela Anderson
Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.
By Jessica Hammers • March 31, 2026
