Marketing

  • Gabriela Jaquez wearing J.C. Penney
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    Permission granted by J.C. Penney
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    J.C. Penney’s latest campaign highlights ballers on a budget

    The department store’s “Inside Lane” features five college and professional women's basketball players sporting everyday looks.

    By • April 14, 2026
  • David's Bridal debuts new Diamonds & Pearls concept
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    Courtesy of David's Bridal
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    David’s Bridal brings wedding shopping to ChatGPT, Copilot

    In addition to integrating its assortment with the chatbots, the bridal retailer will audit its inventory to make it more suitable for AI shopping experiences.

    By Tatiana Walk-Morris • April 14, 2026
  • A woman puts clothing into an RFID self-checkout kiosk Explore the Trendline➔
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    Getty Images
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    Trendline

    How retailers are thinking about in-store experience

    Complementary shop-in-shops, age-appropriate experiences and integrated technology are just a few ways retailers are reworking stores to suit shoppers.

    By Retail Dive staff
  • Zendaya among a group of models wearing items from her first co-created collection with On
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    Courtesy of On
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    On, Zendaya launch first co-created collection

    The collection — which features tank tops, T-shirts, jackets, pants and more — comes to life through a marketing campaign directed by Spike Jonze.

    By Howard Ruben • April 13, 2026
  • Person holding a white Stanley 1913 tumbler and holding a basketball
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    Permission granted by Stanley 1913
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    Stanley 1913’s approach to product development through diversity

    Executive Graham Nearn spoke to Retail Dive about how Stanley is expanding its offerings as it grows into a global brand.

    By • Updated April 13, 2026
  • The Nike flagship store on Michigan Ave. in Chicago
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    Kaarin Moore/Retail Dive
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    Nike’s innovation chief departs as leadership turnover continues

    Turnarounds rely on innovation cycles, and the abrupt departure of Tony Bignell could be another sign that the retail giant isn’t out of the woods, one analyst said.

    By • April 13, 2026
  • Exterior of a store.
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    Scott Olson via Getty Images
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    Dollar General’s media network rolls out AI store audio program

    The discount retailer is bringing the in-store media offering to about 6,000 locations through a new partnership with QSIC.

    By • April 13, 2026
  • A single-story retail store with beige siding and a large yellow sign reading “Dollar General” above the entrance. Two parked cars and several electric scooters are visible in front of the building. A tall street sign with the same branding stands near the road.
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    Alamy
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    Dollar General bets on beauty with savings event

    The discount retailer, which recently reported strong Q4 earnings results, is adding to a broader effort to become a beauty destination.

    By • April 10, 2026
  • A storefront, with the neighborhood reflected in the window.
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    Courtesy of Nordstrom
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    Column

    The Weekly Closeout: Reebok returns to hockey, Nordstrom Local expands

    The athletics retailer is reentering the category through a deal with Wholesale Sports. Meanwhile, the department store is growing its footprint in California. 

    By Retail Dive Staff • April 10, 2026
  • Skelly, the 12-foot skeleton at The Home Depot
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    Courtesy of The Home Depot
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    The Home Depot’s Skelly gets an upgrade

    New features for the viral product include the ability to record modulating voice lines via an app, as the retailer drops its “Halfway to Halloween” collection. 

    By Tatiana Walk-Morris • April 9, 2026
  • A person walks past a clothing store.
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    Daphne Howland/Retail Dive
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    How Abercrombie & Fitch uses geofencing for customer feedback

    The retailer can better understand why customers did not purchase an item after an in-store visit and then share those signals with store managers.

    By Kristen Doerer • April 9, 2026
  • Actor Cynthia Erivo, wearing Brooks Running workout gear, looks directly into the camera in an outdoor photo shoot
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    Permission granted by Brooks Running
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    Q&A

    Brooks chief marketer on shaping a global brand vision, with help from Cynthia Erivo

    The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part of a larger global push from Brooks. 

    By Peter Adams • April 8, 2026
  • A La Roche Posay display in a Walmart store.
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    Courtesy of La Roche-Posay
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    Walmart launches La Roche-Posay in stores

    Pharmacists at the big-box retailer will serve as specialized skin care advisers to customers through the partnership. 

    By Tatiana Walk-Morris • April 7, 2026
  • Store mannequins dressed in activewear.
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    Courtesy of Kohl's
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    Kohl’s spotlights Tek Gear private label at a tough time for activewear

    The struggling department store has tapped soccer star Carli Lloyd to help market what it says has been one of its best-performing owned brands.

    By • April 7, 2026
  • Dollar Shave Club products for women
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    Courtesy of Dollar Shave Club
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    Dollar Shave Club swipes at competition in first women’s grooming push

    CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

    By Chris Kelly • April 7, 2026
  • An influencer arranges flowers
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    Courtesy of Walmart
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    Inside Walmart’s creator-driven social commerce playbook

    The retail giant’s head of content, influencer and commerce shared its social principles and details about its Walmart Creator program.

    By Chris Kelly • April 7, 2026
  • Andie's collection at Target
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    Courtesy of Target
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    Andie debuts Target swimwear collection

    The DTC brand launched a limited-edition collection with 49 styles, which are available through the mass retailer's website and in stores.

    By • April 6, 2026
  • An assortment of products available in the Jonathan Adler collection at Michaels
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    Courtesy of Michaels
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    Michaels partners with Jonathan Adler on collection

    The assortment, available online and in-store, includes craft kits, home decor, entertaining essentials and more.

    By Howard Ruben • April 6, 2026
  • An assortment of beauty products on pedestals that will be available through Belk with BeautySpace
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    Courtesy of Belk, Inc.
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    Belk introduces BeautySpace shop-in-shops to select stores

    The collaboration will feature brands like IGK, Oak Essentials and Malin + Goetz in stores, with a broader assortment available online.

    By • April 3, 2026
  • A display of Converse sneakers in a window of a store.
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    Mario Tama via Getty Images
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    Column

    The Weekly Closeout: Converse drags down Nike, Wacoal acquires Glamorise

    The sneaker brand’s sales fell more than 30% in the latest quarter, and the deal with Glamorise is aimed at strengthening Wacoal’s U.S. position.

    By Retail Dive Staff • April 3, 2026
  • Instagram Reels as pictured on three smartphones
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    Courtesy of Instagram
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    ‘The era of link in bio is finally over’: Meta

    The company is testing product tagging for eligible creators on Instagram Reels across five markets.

    By • April 3, 2026
  • Gigi Perez plays guitar in a Hollister video
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    Courtesy of Hollister
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    Why Hollister made a music video instead of a traditional ad campaign

    The Abercrombie & Fitch Co. brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

    By Chris Kelly • April 1, 2026
  • An employee assists a customer at The Home Depot store.
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    Brandon Bell via Getty Images
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    Consumers want associates to handle follow-up communication

    Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.

    By Bryan Wassel • April 1, 2026
  • People walking in a mall near a Macy's department store at the holidays
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    Daphne Howland/Retail Dive
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    Macy’s introduces AI-powered shopping assistant

    After an initial dark launch, Ask Macy’s helps users discover brands and receive personalized product recommendations. 

    By • March 31, 2026
  • Pamela Anderson poses on set for Aerie's "100% Aerie Real" campaign.
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    Courtesy of Aerie
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    How Aerie is pushing back against AI content with Pamela Anderson

    Chief marketer Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

    By Jessica Hammers • March 31, 2026
  • Two people cross the street in denim jackets and bottoms.
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    Courtesy of Fabletics
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    Deep Dive

    Activewear isn’t over. Everything’s just apparel now.

    The lines between apparel, activewear and everything in between have only continued to blur. That isn’t a problem, except if the customer says it is.

    By • March 30, 2026