Beating profit and sales forecasts, it trims distractions to cement sustainable growth.
Costco widens its lead as 6.7% comps and rising memberships show value still wins in a K-shaped market.
Share of voice reshuffle favors performance as food and beverage brands retreat from TikTok and YouTube, betting on Meta’s scale and attribution edge.
Price investments and ecommerce growth aim to defend share in a tight market.
The FDA’s latest warning wave reinforces ongoing scrutiny of telehealth and pharma promotions.
Lower commissions and alt billing weaken Google’s grip through 2032, widening brands’ paths to users.
78% of SMBs worldwide say faster content creation is the leading benefit of using LLMs for digital marketing, according to an October 2025 survey from GoodFirms.
Early talks suggest OpenAI may plug into TTD’s pipes, helping to scale ads fast and offer familiarity to cautious advertisers.
Buying moments are surfacing everywhere; in search results, social media, streaming platforms, and the AI tools guiding consumer choices. For retailers, that means rethinking how conversion happens and reshaping commerce operations for a world where any touchpoint can become a point of sale.
While ChatGPT still leads, Anthropic slashed churn by 20 points, proving retention—not downloads—is the real battleground.
Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.
A WPP court filing reveals $9 billion in spend and rebate income, pushing brands to revisit principal media terms.
Its platform tackles AI workflow chaos with context graphs, custom agents, and tighter IT controls.
A Santander-Mastercard pilot shows AI can transact—forcing brands to rethink the funnel.
Walmart and others offer cautious outlooks amid rising tariffs and fuel costs.
On today’s podcast episode, we discuss why Gap is introducing a Chief Entertainment Officer, whether this is a bold, transformational move or a distraction from retail fundamentals, and how success should be measured 12 months from now. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Versant's ad revenues fell 8.9% as pay TV shrinks and streaming nears half of viewing time, pressuring cable’s ad model.
A restrained Big Arch taste test sparks authenticity backlash and opens the opportunity for competitors to pile on.
It’s looking at powering ads in third-party chatbots, extending its ad business beyond retail media.
SearchAtlas pushes marketers to manage AI agents—not dashboards—as stacks consolidate.