By merging entertainment, info, and news, it’s compressing user behavior and forcing brands to rethink channel strategy.
Expanding attribution data to likes, comments, saves, and shares shows social’s rising ad clout beyond clicks.
On today’s podcast episode, we discuss the biggest takeaways from the social media addiction trials so far, what our numbers tell us about social media usage in the US, and where else Americans spend their time consuming media. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Senior Director of Forecasting Oscar Orozco. Listen everywhere, and watch on YouTube and Spotify.
Its automation pitch at MWC targets telecom cost pressure, not layoffs, tying AI to reliability and revenue protection.
Brands battle higher UX demands while inconsistent messaging blunts personalization.
Cash App drove growth in Q4, but Dorsey opts for AI over higher headcount.
Heightened oversight could alter behavior, affecting time spent and ad exposure
Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Meta will notify parents of repeat self-harm searches amid mounting lawsuits, raising the bar for brand safety and youth targeting.
Meta locks in a five-year supply of AI compute power, enabling speedier advancements in AI and creative development.
Consumer trust drops as brands boost spend, risking ROI by chasing production scale over authenticity.
It refuses unlimited DoD access, risking action from the Defense Secretary as AI ethics collide with military demands.
It acquires Cavalry and MangoAI to merge creation, deployment, and AI optimization in one loop
It turns TV home screens into performance media, nudging budgets beyond in-stream video.
Nano-influencers drive higher rates than celebrities, pushing brands to weigh broad reach vs. ROI.
94% of users think they encounter genAI online, but just 44% can spot it, fueling the need for labels and tougher brand transparency.
The tool lets brands spin 30-second tracks from text, photos, or videos, threatening stock libraries and startups.
OpenAI teams with BCG, McKinsey, Accenture, Capgemini as AI shifts from pilots to integration.
On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.
$15,000 and legal aid serves to shield tech talent against immigration uncertainty.