Why creator monetization matters: As influencer marketing spending grows, platforms that offer consistent payouts will retain creators who provide valuable ad space.
Amazon’s Interests AI delivers personalized recommendations: The feature is the retailer’s latest genAI-powered attempt to make the ecommerce experience more relevant.
Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.
The beauty industry is shifting its approach to aging consumers, moving beyond traditional anti-aging messaging to embrace more inclusive, health-focused approaches. "Ageism is the only 'ism' that every person can experience. Aging is a universal experience," said Jacynth Bassett, founder and CEO of Ageism Is Never In Style, on a recent "Behind the Numbers" podcast.
Consumers brace for tariff-related price hikes: Some take preemptive action, with 1 in 10 shoppers making a big-ticket purchase to sidestep rising costs.
NIL fuels March Madness ad boom: College athletes are reshaping brand strategy as ad inventory sells out and real-time deals surge.
Apple’s use of Look Around for model training demonstrates a resourceful strategy shift—using proprietary assets as public data reaches its limit.
Gemini 2.5 Pro’s logic-based responses and deep Workspace integration give it a massive edge in mainstream, enterprise-ready AI adoption
With Researcher and Analyst, Copilot gets smarter at handling strategy and data—key upgrades as businesses demand more value.
70% of US adults believe tariffs will lead to higher prices on food, electronics, and other goods, but only 26% are stocking up on items they think will cost more, according to a February 2025 survey from Ipsos.
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
Advertisers have higher expectations for retail media networks: That’s fueling a wave of updates from Best Buy, Instacart, and DoorDash.
Affirm teams up with JPMorgan to expand BNPL reach: The partnership will help the fintech keep pace with Klarna and capitalize on growing demand for flexible payment options.
The USTR’s plan to impose steep fees for China-built commercial ships is “more of a threat than tariffs”: Carriers could face millions in charges for each US port call—costs that will be passed on to retailers and, eventually, consumers.
Retail reshuffling opens doors for discounters: As struggling chains retrench, value retailers seize prime locations to expand.
The option can help boost customer engagement and build its brand awareness among potential new customers